Herring Lassies

The whole film will have a very surreal and meta feeling to it. The props and set will be reminiscent of
high school plays. Cutout waves moving in the back and foreground and a stuffed looking seagull
flapping through the air and perched on the side of the boat, the use of whip pans, strange and
hyperbolic sounds, and a sea chanty sung by women to divert expectation from the traditional
Fisherman Friend’s advertisements.

Comercial work that aims to expand on the brand's identity by modernising it with woman characters in typically men-held jobs.

The project required crafting a Visual that mimicked the hand-made theatre stage using hand-crafted props and a very simple childish look. We stuck with yellow and Blue colour palette as a reference to see and sun.

The project required crafting a lighting scheme that mimicked the submerged and mystical qualities of underwater scenes using blue and green light filters to achieve an aquatic hue.

We incorporated moving lights with wave-like effects and utilized a haze machine to soften and diffuse the light, emulating the ocean’s natural luminescence.